EST 496/696
May 17 – May 28 (M, T, W, Th, F)
9:30am-2:00pm
Instructor: Bruno Takahashi
May 17 – May 28 (M, T, W, Th, F)
9:30am-2:00pm
Instructor: Bruno Takahashi
Recycle, turn off the lights, ride the bus, use less water, reduce consumption. Wonder how to get people to effectively and permanently engage in these behaviors?
This new 3-credit course is intended to provide students in communications, business, and public policy, among others, with an introduction to the current theory and practice in the emerging field of social marketing, and its application to promote pro-environmental behavior change.
You will learn the tools that commercial marketers successfully use to sell their products and services, drawing from a wide range of disciplines including communications, psychology, and sociology. We will focus on the ways in which social marketing techniques can be used in conjunction with other approaches such as policies, education, and information to influence voluntary behavior change. This course could be used towards communication option or methods requirements, or just as an elective.
This new 3-credit course is intended to provide students in communications, business, and public policy, among others, with an introduction to the current theory and practice in the emerging field of social marketing, and its application to promote pro-environmental behavior change.
You will learn the tools that commercial marketers successfully use to sell their products and services, drawing from a wide range of disciplines including communications, psychology, and sociology. We will focus on the ways in which social marketing techniques can be used in conjunction with other approaches such as policies, education, and information to influence voluntary behavior change. This course could be used towards communication option or methods requirements, or just as an elective.
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